I read this book a few years ago and had been looking for a reasonably priced copy. Once again eBay was there like a trusty old friend (who is continually asking to borrow money).
An excellent book detailing the story of how Adidas and Puma revolutionised the world of sport and the advertising, fashion and endorsement aspects. No stone is left unturned and I would recommend it to anyone with even a passing interest in the subject matter.
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